Poor targeting burns budget
Showing ads to the wrong people wastes money. Precise audiences, negative keywords, and smart segmentation directly affect the cost of every conversion.
Without tracking, you are flying blind
If you do not know which ad drove the order, there is nothing to optimize. Reliable conversion tracking and clean data come first—we set them up before you spend a single crown.
"Set it and forget it" does not work
A campaign is not a washing machine. Auctions, competitors, and customer behavior change every week. Campaigns that are not managed get more expensive and lose performance over time.
Creative drives the click
Even perfect targeting cannot save a dull creative. We manage campaigns as a whole—from copy and banners to videos that stop the scroll.
(001)
Audit and goals
Before spending a single crown, we need to know what the ads should deliver: enquiries, orders, or returning customers. We review your business, margins, competitors, and any previous campaigns. From there, we set a clear goal and a realistic budget.
Audit and goals
(002)
We set up tracking
The foundation most companies underestimate. We connect conversion tracking through Google Tag Manager and configure goals in Google Ads, Meta Pixel, and Conversions API. From day one, you know which money made a return—and which did not.
We set up tracking
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We build the campaigns
Campaign structure, keywords, audiences, ad copy, and creative. On Google, we cover Search, Shopping, and Display; on Meta, we build everything from remarketing to acquisition. Everything is built for testing, not guesswork.
We build the campaigns
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We launch and monitor
The first few weeks are the most sensitive. The algorithms are learning, and we monitor them daily. We exclude irrelevant searches, adjust bids, and track where the budget goes. No campaign runs unattended.
We launch and monitor
(005)
We optimize
We test ads against each other, cut what does not perform, and put more behind what works. Audiences, creative, and budgets are adjusted continuously. The goal stays the same: more conversions for less.
We optimize
(006)
We report and scale
Each month, you get a report you can understand at a glance: spend, results, and next steps. When a campaign is profitable, we show you how to grow—through more budget, new formats, or another channel.
We report and scale
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