Prowatt
Project overview
For Prowatt, a provider of complete solar and heat pump systems, the website needed to do more than look good. We built a tool that earns customer trust before anyone at Prowatt even speaks to them.
Solar panels and heat pumps are long-term investments designed to last for decades. The site therefore had to present the company's experience, past projects, and complete service—from design and installation to handling the grant application—clearly and upfront.
The result is a website that guides customers through the full offer and works reliably on desktop and mobile.
About the client
Prowatt supplies complete solar and heat pump systems to customers in Czechia and Slovakia. With more than 15 years in business and over 2,000 installations, the company handles everything from design and installation to the grant application.
Our goals
The website's main job was to build trust and generate no-obligation enquiries. Visitors needed to see at a glance that Prowatt is an experienced, dependable partner, so we kept the presentation professional and credible, without decorative clutter.
The website targets homeowners and businesses in Czechia and Slovakia looking to cut energy costs and rely less on energy suppliers. It is a high-value decision with consequences for years to come, so trust, expertise, and confidence that the system will still run reliably in a decade matter most.
The site therefore had to feel professional and explain the full process simply—from design and installation to handling the grant application.
We built the website to establish trust immediately and make the offer easy to understand. A clear structure helps customers choose between solar panels and a heat pump, while figures such as 15+ years in business, 2,000+ installations, and professional certifications demonstrate Prowatt's expertise. We gave the complete service—from initial design to installation and grant paperwork—prominent space because that is the reassurance customers need before making this kind of investment.
Enquiry options are available on every page, so customers can get in touch as soon as they're ready.
The homepage opens with a clear message, supported by case studies and figures that demonstrate the company's experience. Contact details are available from anywhere on the site. We made sure the experience works just as well on mobile, which accounts for a large share of traffic.
For Prowatt, we chose sharp contrast. The dark background gives the brand weight and calm, while orange adds energy. Charcoal black and graphite gray create a solid base, and solar orange draws attention to key messages and enquiry buttons.
White keeps the copy and key details easy to read against the dark background. The same color logic runs through every page, keeping the website consistent throughout.
Solar orange
HEX: #FF5500
RGB: 255, 85, 0
CMYK: 0, 67, 100, 0
Charcoal black
HEX: #030100
RGB: 3, 1, 0
CMYK: 0, 67, 100, 99
Pure white
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Graphite gray
HEX: #0F0F0F
RGB: 15, 15, 15
CMYK: 0, 0, 0, 94
We chose DM Sans for headings and Manrope for body copy. The pair feels modern and clean while staying easy to read on desktop and mobile. Bold headings add energy and give each page a clear structure.
A clear hierarchy lets the content lead rather than the type, guiding customers from their first impression to submitting an enquiry.
Questions about how the website supports Prowatt? The most common answers are here.
